India has its own rich heritage of rural artisans with their traditional skills and ethnic creativity. These are unique in styles, design and craftsmanship. These handicrafts bear its distinct marks of the history, culture, folklore and lifestyle of their own. The range of Indian handicrafts are quite mind-boggling.

Sadly enough that the present picture is not so promising. The artisans are not getting a fair value of their traditional handicrafts for a number of reasons. The situation compelled the poor artisans either to stop creating such nice products or looking for other jobs for their livelihood or they have to fall in prey to the middlemen. These unscrupulous middlemen are supplying them raw material and taking the finish products against a very nominal labour charges. The poor artisans have to maintain their livelihood for such a meager wages with a great difficulty. On the other hand these middlemen are selling these products to corporate houses or to some other exporters with a high price tag. At times the corporate houses and exporters buy these goods directly from the individual artisans at a nominal price and in turn sell these products in domestic or international market at an astronomical figure. Thus the middlemen, corporate houses and exporters are reaping the benefits of the hard labour put by the poor artisans. In this way the producers are being exploited by the middlemen as well as by the corporate sector.

Sometime it happens that an artisan makes a nice product by his own creativity and sell it to the middleman/exporter for a good price with an expectation of good response from the market. In case of getting a good response from the customers these middlemen/exporters procure the goods not from the original one but from the other artisans with a negotiated lower price for the plagiarised art work. In this way the developer of the products is exploited instead of being rewarded.

Sometime it also happens that an individual artisan may directly contact the corporate sector or exporter for order of their products. Even if they get orders they hardly execute the order. In commercial market no organization will pay them advance for procuring raw materials but three months after the supply of finished products. It is very difficult to a poor artisan to procure raw materials due to lack of fund. Bank too is not eager to help them by providing loans at a reasonable interest rate. The bankers ask for security against the loan amount which the poor artisans cannot comply. In this situation they do not have any option but to ask the local moneylenders for the loan who in turn charge an exorbitant interest rate.

Many artisans had already switched over to other occupations for such reasons. The process is still going on. And the scenario is very grim for the Traditional Indian Handicrafts.

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